Coming to think of it, who is the most important salesperson of it all?

 

Points to Ponder: “If you change the way you look at things, things you look at change.” Dr. Wayne Dryer

 

Story Line:

Coming to think of it, who is the most important salesperson of it all? (This FR was originally published on June 23rd 2005. Good to refresh the basics once in a while)

One of the best salespersons I have known once told me, “In sales, getting inside the customer’s door is half the job.” Businesses spend sizable amount of money (hundreds of millions for large corporations) on marketing, advertising, promotion, events and travel to get inside the customer’s door. Only after that can they talk about the merits of their products or services, make a sale, and deliver performance that can eventually establish their brand image. (Good Will)

Now think about the situation where many (hundreds on some days) potential customers are knocking on and walking through your door every day, without you having to spend the money.  For a business, this sounds like a field of dreams. (“Wait, He is on to something.”)

That is exactly what happens when suppliers, job applicants and many other visitors come to your company’s doors. Even though they come knocking on your door for an opportunity to get our business or get a job, you in turn have a golden opportunity to make the lasting impression about your brand. Negotiate hard, interview tough but how you treat them as people, how you carry yourself as the representative of your brand (company’s and personal) makes all the difference in winning the hearts and minds of hundreds of potential customers every day.

Now a sales person would say, “This is what the dreams are made of. Is this heaven?”

In a nut shell:

Cup of Coffee and Doughnuts             $2.00
Common Courtesy                               A Smile and a warm hand shake
Good Will                                             Priceless
For Everything else??                         (Nope, I am not talking about the master card) 
                                                            See the next Line

You and Your Company’s Brand Image.

 

Comments

[humble warrior]

well said...
customer satisfaction = features, product design, price = 1x
customer loyalty = relationship building, how you treat them = recurring

[Talking from Experience]

A salesman (person) provides value by explaining the various aspects of the product (service), thereby reducing the risk to the customer and for that reduction in risk, the customer is willing to pay a higher price.

[Deep]

Best read of the new Year Anand. Thank you.

For Everything else?? (Nope, I am not talking about the master card)
See the next Line

The next line being?
" Everything is OK in the end. If it is not OK then it is not the end." Analisa www.fridayreflections.com

[Young and Restless and Now an Entrepreneur]

Something good to ponder. I remember when I first started working I’ve always said that I didn’t like sales. No sales job I would say. Simply because I felt I can’t do sales. That I’m not good at it. But as I ventured further into my job, I realised we are all saleperson, trying to sell something, to make an impression, to get something out of the work we are doing Thanks for sharing again