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« Persistence Pays, Part 2: Silicon Valley’s Midas: What it takes to win; and win a customer. | Main | The Games inDecision Makers Play »

May 24, 2007



Thanks, as always for such thought provoking reflections.
May be, sometime,in certain situations (to be honest), I have been Cody.
Thanks again for enlightening.


I truly think that all of us have some Cody in us. The degree may vary from person to person, as well as from time to time!


We're no longer in the 80's but this mindset is still very prevalent.

Witness the explosion in "Web 2.0" startups that are reinventing to-do lists and note pads by adding AJAX technology, gradients, and social collaboration features!

Or, in my company, the software tools I need are always delivered by our IT group late, to accommodate various bells and whistles that have nothing to do with the reason we requested the tool in the first place.

The picture you have illustrates it very well. If the tool you have (or enjoy) is a hammer, everything looks like a nail.

Cody (Thanks for not revealing my real name)

So you could not resist sharing our story to the world. Anyway, it was entertaining and educational for both of us. Thanks for not revealing my real name and sparing me instant celebrity status. Keep up the reflections. Enlightening.


I'd say the story, as printed above, shows the CEO's failure to communicate that he needed the info "NOW".

In my industry, video games, the most important thing for getting your product approved is the flashiness of the presentation. We all complain about it but it's the reality we live in.


Cody did the wrong thing for that specific situation.

For other situations, his actions may have been that little bit extra that made his employer stand out from the crowd.

However I apparantly missed the bit of the story where the manager took 20 seconds out of his busy day to teach Cody the right thing to do. (Although the bit where he took the time to teach Cody to scream abuse at anyone who isn't psychic was quite clear.)

If the manager hadn't been an idiot the first time Cody made that mistake then it probably wouldn't have been an issue again, and everyone would be better off. Fool me (or lose me a sale) once shame on you, fool me (or lose me a sale) twice, shame on me, fool me a dozen times (or lose me a dozen sales) and somebody please just shoot me and replace me with an actual literal monkey.

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