POINT TO PONDER
“When opportunity comes knocking on the door, don’t go to wash your face.”
-From an ancient Indian story my grandfather used to tell us.
REFLECTION
When it comes to customers, there is no such thing as "Out of Scope." Such advice came from one of the greatest salesmen I have known.
In the summer of 1966, I got an internship to work in a small business. Part of the assignment was to accompany the owner during his door to door visits with customers. What I noticed was that the owner would listen to customer’s ideas, dilemmas, needs, and even if he did not have the product or service needed, he would say, “let me get back to you.”
Upon return he would assess if he wanted to get into that line of business or if there were other companies that could quickly service that customer’s need; then he would either make a deal with the other companies or refer them directly to the customer.
On one day he even referred his competitor to his customer realizing that he did not have that product. My curious mind inquired, “isn’t that dangerous - you are letting your competition get in the customer’s door.” To that he replied, “the primary objective of my business, stated in my mission, is to offer quick solutions to customers. And customers have seen that and asked me to get into many areas that they have need. Some customers have even funded my new ventures because they know I am focused on their success.”
Over the years, the scope of his business grew from cement to chemicals to ice and many more areas.The most important thing I learned from him in the summer of '66 was that “when it comes to customers, there is no such thing as, 'Out of Scope.'" Years later when I watched a documentary on PBS about Microsoft, the memory of that lesson revived and has stayed fresh since then.
STORY LINE
Many a times, it is in split seconds decisions that the fortunes are made or lost. One company becomes "Microsoft" and the other (Interglactic Digital Research) vanishes from the face of the earth. Interglactic had the operating system that IBM (All mighty of computer business in those days)desperately needed to get PC business going, the other (Microsoft) did not. (Microsoft had only "Basic",a computer language.) So what happened next?
Following story is extracted from the Public Broadcasting Station (PBS) special "Triumph of theNerds" by Robert Cringley
The scene is set in California...laid back Dr.Gary Kildall, CEO of Interglactic, already making the bestselling PC operating system CPM. In Seattle Bill Gates maker of BASIC the best selling PC language butalways prepared to seize an opportunity. So IBM had to choose one of these guys to write the operatingsystem for its new personal computer. One would hit the jackpot the other would be forgotten...a footnote in the history of the personal computer and it all starts with a visit to their headquarters by IBM in 1980.
In a nutshell, when IBM came on a short notice, Bill Gates and team changed their plans to accommodate them. Gary Kildall had other plans and he left IBMers with his partner and lawyer. When IBM pooped out non-disclosure agreements, Bill signed them in good faith even though he found them very amusing. Interglatic got the lawyer to look at the non-disclosure. The lawyer threw up on this non-disclosure. So IBM spent the whole day in Pacific Grove debating with them and with their attorneys and everybody else about whether or not Interglatic personal could even talk to them about talking to them, and they left.
Sequel to the story: And Bill Gates, not wanting to let go the opportunity, found a small company in Seattle to develop this operating system.
Interestingly, that small company's operating system, which saved the deal with IBM, was, well, adapted from Gary Kildall's CPM.
”As it happens often in the PC business, the prize didn't go to the inventor but to the exploiter of the invention.”
But then again, When the opportunity comes knocking on the door, don’t go looking for the sink to wash your face. Just open the door, you will have rest of your life to do Risk Mitigation.
When we were in elementary school, we had this teacher who make big slogan to us "Think Health" Every Day We all need to shout with our teacher Think Health. One day after slogan, Saito was still standing and looking at the sky. The teacher asked "What are you doing?" Saito said "I am still thinking health. But I don't know what to do." We were very small but all kids laughing.
Slogan are not good if there are not goals and as Mike talks "Ridiculous Goals." Better to propose some ideas, methods or set goals.
Posted by: Naoko | October 22, 2010 at 05:28 AM
Mike;
To add one more to the four qualities you point out
5. Share examples of innovation from your personal or professional life. I mean Walk The Talk.
So often managers and innovation experts challenge employees or other departments to be innovative but themselves have nothing to show for it.
BJ
Posted by: BJ | October 22, 2010 at 05:48 AM
You should go and see the movie “Secretariat”. The owner sold Stud Fees on the horse to pay $6 million in inheritance taxes. The Stud Fees came with Performance Guarantees so basically the horse had to win the Triple Crown or she would lose it all (and a horse had not won the Triple Crown in a very, very long time as it is nearly impossible since the Belmont is such a long race compared to the Derby and the much shorter Preakness). Yes, the horse had to win, of course, it helped that she had the best horse of all time.
I know, it’s not the same as Apollo 13, but it is a feel good story. In this industry, in this economy, we all need “feel good” stories.
Posted by: East Coast Guy | October 22, 2010 at 05:54 AM
Yes, half the money and double your scope challenge was great innovative idea from management to shift our focus away from negative news. In addition to recognizing what we do in Quality is useful in many fields, It also gave me big confidence (and ofcourse a sense of security in a bad economy) about my Personal Worth.
Posted by: JL | October 22, 2010 at 06:18 AM
Great Reflection.
Posted by: Stephanie | October 22, 2010 at 06:21 AM
The Apollo 13 mission is an extreme example with lives on the line, however, conceptually when management challenges their groups to “ridiculous” goals it’s amazing what creative juices tend to be stirred.
Years ago I worked for a company where Management way of challenging us for ridiculous goals was...(well I better not say this)...Any way let me take a chance.. file xx invention disclosure forms per employee per year. You can guess what happened then. Employees behave how they will get measured. It was a very ridiculous way of setting very ridiculous goals.
Setting Ridiculous Goals is an excellent way to generate innovation as long as those are meaningful goals and connected to the bottom line. Money, Yields,Time, ZERO customer issues....
Posted by: Rami | October 22, 2010 at 06:37 AM
It all began with an iPhone...
March was when my son celebrated his 13th birthday, and I got him an iPhone. He just loved it. Who wouldn't?
I celebrated my birthday in July, and my wife made me very happy when she bought me an iPad.
My daughter's birthday was in August so I got her an iPod Touch.
I casually told this to my friend. I said "Steve Jobs has an eye for innovation."
My friend was responsible for benchmarking for innovation in his company. He said "Eureka", there is some magic in the letter i.
He told my story and shared benchmarks to his Boss.
They made a slogan "i For Innovation."
September came by and one of his employees got his wife an iRon.
It was around then that the fight started......
Posted by: Man from Malaysia | October 22, 2010 at 06:54 AM
Wonder why stocks of companies like Apple get Ridiculous Stock Price where companies making great technology and ridiculous profits get ridiculously low stock price?
It boils down to Innovative People who talk about possibilities, create optimism, consumer desire, excitement and culture of innovation vs Technocrats who imprison them in the sea of data (much of it irrelevant), bog down in technical details vs explaining in simple way how the application will serve useful purpose, take refuge under "technical" caves believing that is the only place to get innovation, label any people and ideas that are drawn from nature, music, movies, history as Philosophers and 50000 feet high ideas. Those technocrats failed to tap into enormous potential of employees and create a culture of Bureaucracy.
If Steve Jobs worked in such environment, he would have never passed Performance Management system and released long ago.
The biggest innovation those technocrats needs is in their mind and thoughts. It is not what you make but what you make possible.
Posted by: Believer from distanced land | October 22, 2010 at 08:35 AM
Mike, thanks for the though provoking article.
Innovation is nurtured, not dictated. In the Apollo 13 incident, failure was not an option. There was a clearly set goal and well defined time period, albeit short time, to perform. The scientists and engineers rose to the challenge and succeeded in their task. To use a cliche, "Necessity is the mother of Invention." In retrospect, could the scientists and engineers innovate on a continuous basis day in and day out, if it were merely dictated and not nurtured? I think not.
Posted by: Quality Guy | October 22, 2010 at 09:40 AM
Mike, thanks for the well written article. Even though the challenges we face may not be life & death as it was for those in Appolo 13 incident, we should still be of mindset of focusing on what "can" be done instead of limiting ourselves with preconceived ideas of what "can not" be done.
Posted by: Boilermaker - CTG | October 22, 2010 at 04:04 PM
For me, too, this movie is particularly memorable. The engineers who thought of the solution to save the astronauts' lives must have been working under incredible tension... usually not conducive to creativity. There is probably an incredibly great fear of failure... but in the light of necessity it can eventually give way to great innovation.
I once attended a corporate team building seminar, where we were given a small red ball among a group of about 50 employees. Then we were asked to clock the time it took for each employee to touch the ball. How long would it take? Before we were ready it took some planning and discussion. Who would hold the ball? How would we coordinate the touching so that everybody didn't get in everyone else's way, etc. We defaulted to the manager, who held the ball. It took something like 25seconds (0.5sec per employee on average... not bad we thought).
Then the trainer said, "OK, now you have 10 minutes to come up with a plan to cut that time in half". We were doubtful, after all ten minutes is not very long and 25sec seemed like a pretty good time after all. But we dug in and tried a couple of quick concept experiments. In short we were able to cut the time to better than half. I remember being particularly amazed. Sometimes it really is possible to cut the Gordian knot and achieve ridiculous goals by revolutionary methods. We have to be willing to take a risk sometimes, and throw out our accumulated knowledge.
Posted by: micro CEO | October 22, 2010 at 04:25 PM
Thanks for sharing this, I still remember this movie. It is true that the pessimistic way of thinking may take away the chance of being success. We should watch carefully.
Posted by: JD (China) | October 23, 2010 at 04:14 AM
This guy obviously didn’t focus on what “could not” be done. Simply amazing video.
http://www.youtube.com/watch?v=AZ0gxzy6U0I&feature=youtube_gdata_player
Posted by: CG | October 23, 2010 at 04:23 AM
Mike-
Well said. Often we approach problems from a "that's how we solve it around here" point of view. It takes leadership (from a manager or an individual contributor - either can do it) to take a step back, look at the problem in a different way, and come up with out-of-the-box but usually simple solution.
Thanks for this reflection!
Posted by: Mike Goodner | October 25, 2010 at 08:45 AM
I really like the movie "Apollo 13" and have watched it multiple times because it is a compelling story that contains so many leadership and innovation examples.
STAY FOCUSED ON THE OBJECTIVE:
Gene Kranz stating that the Apollo 13 mission has changed from "landing on the moon" to "bringing the astronauts back home alive".
After watching them gaze longingly at the Moon's surface, Jim Lovell asks his fellow astronauts what are their intentions, and Lovell stating that he wants to go home.
ACCOUNTABILITY:
While talking to Ken Mattingly, Jim Lovell stated that it was his decision to replace Mattingly (due to measles concern) with Jack Swigert as command module pilot for the Apollo 13 mission.
INNOVATION:
Ken Mattingly going "outside the box" to find more power for the Odyssey command module start-up procedure.
Gene Kranz saying "I don't care what anything was designed to do, I want to know what it can do" when rallying his team to find solutions to achieve the new mission objective.
Posted by: California Guy | October 25, 2010 at 11:55 AM