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This week, we're highlighting an out-of-the-box article sent to us by one of our readers, JM from Sunnyvale.
The question: can an expert increase the credibility of their message by expressing it with less certainty and confidence? What about someone without the expertise ... what would they do?
To read more click here
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Interesting observations from the article. They can be applied to any "sales pitch" given by anyone, whether they be product reviewers, salespersons, sports figures, or politicians.
From the last 2 paragraphs, I did note that the observations are valid within certain boundary conditions (process window) - namely that the information must be relevant and meaningful to the consumer. If a person cares, then they will listen and make judgement on credibility (deactivate physical and mental filters).
Posted by: California Guy | October 28, 2009 at 08:59 AM